Considering color choices in your brand identity

With blue being my favorite color, I tend to lean toward blues and grays and spice things up with a dash of purple/reds.  But in considering audience and messaging, here is some food for thought on choosing colors to reflect your brand identity and messaging.

http://prichardcommunications.com/blog/take-it-from-us/dont-underestimate-the-importance-of-color-in-your-brand-identity/